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LeadYup vs Sumo

LeadYup vs Sumo

Sumo built the free-tier popup category. We took the same idea and rebuilt the brain. Sumo lost momentum after AppSumo split it off; the product hasn't materially changed in years. LeadYup picks up that thread with AI and modern exit-intent.

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The verdict.

Sumo's free plan is generous but the product hasn't really evolved since 2019. LeadYup is what you'd build if you started from scratch in 2026 with the same mission: free + simple, but with modern AI doing the boring parts.

Side-by-side comparison.

No affiliate kickbacks. Sumo wins some rows here — we’ll lose them honestly.

FeatureSumoLeadYup
Free tierYes, 1 popup, Sumo brandingYes, badge required, unlimited popups, all triggers
Paid starts at$49/mo (Premium)$15/mo (Pro)
AI-written copyNoYes, AI per page
Mobile exit-intentLimitedFull ExitSense ML
A/B testingAvailable on PremiumBuilt-in on Pro, Thompson sampling
Active developmentSlow (acquired, then split off, not actively iterated)Active (shipped 4 major features in last 3 months)
Shopify installApp + scriptOne script tag
Free tier branding'Made with Sumo' on every popup'Made with LeadYup' — same, removable on Business

Pick by what you actually need.

Use LeadYup when…

  • You want the same simplicity as Sumo but with AI doing the writing
  • You need real mobile exit-intent, not just on-desktop
  • You want a product that's actively shipping new features
  • Premium price ($15) is half of what Sumo charges for similar capability

Use Sumo when…

  • You already use other Sumo Group products (Sumo Welcome Mat, etc.) and want everything in one dashboard
  • Brand familiarity matters more than features
  • You explicitly don't want AI in your popup workflow

Want the broader comparison?

For the full 14-tool roundup see Best popup maker 2026.

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